Long Story Short

Posted by JAR on 4 January 2012 | 0 Comments

How Effectively and efficiently do you tell your story?

Is the description on your website more akin to a Picasso line drawing, with nary an extra stroke, or to a "Where's Waldo" cartoon, where prospective clients and customers have to hunt for what you do and, more importantly, what you can do for them? Communicating this essence and value and helping your audiences to make connections is crucial to success in a crowded marketplace.

Recently, I became fascinated with Smith Magazine's 6-Word Story Project, which challenges people to tell a story, in a mere half a dozen words. 

Here's mine: My clients want them not me. It describes how I capture the client's voice, ideas, and goals, not my own, whether I am creating a communications strategy or writing a speech or a by-liner.                                       
Smith's 6-word limit may be a bit severe, but it's a useful exercise nonetheless. You will be surprised at the discipline it takes to communicate effectively this way, but delighted at distilling what you do and how you do it down to only the essentials.

Once you start thinking along these lines, it's only a short hop to developing communications that reflect your vision and goals.  Please let me know if this is something we can work on together!