A Brief History of Website Evolution

Posted by JAR on 14 July 2011 | 0 Comments

Where does your company fall on a timeline of website evolution?

Prehistoric Times

Back in the day -- let's call it the Stone Age, in online evolutionary terms -- it was sufficient to merely have a website. That meant nothing more sophisticated than a blurb about your company and some contact information. Websites were flat and boring, kind of new-fangled Rolodex cards. 

The Middle Ages

Companies were sold -- and sometimes over-sold -- on fancy, costly, flashy websites that often focused on pyrotechnics at the expense of important information. Visitors grew accustomed to clicking on "skip intro" to get to the verb.

The Age of Enlightenment

Forward-thinking companies are now unlocking the vast potential and value their websites represent by:

• Thinking long and hard about their online presence and the messaging that will underpin content and design
• Working with a creative team, writer and designer, focused on tailoring the right website solution for them
• Embedding keywords and descriptions of the company in search engines to ensure that clients or customers find them when seeking their service or product

The Moment of Truth

Where do you fall on the website evolutionary continuum? Are your knuckles still scraping the ground, or are you fashioning your website into the crucial tool it can be to elevate your company's presence in the marketplace and distinguish it from competitors?

Feel free to contact us to discuss how we can help.