Percolator
noun \ˈpər-kə-ˌlā-tər, ÷-kyə-\
: one that percolates; specifically : a coffeepot in which boiling water rising through a tube is repeatedly deflected downward through a perforated basket containing ground coffee beans to extract their essence.
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"We've made a significant investment in our website, marketing literature, and intellectual capital over the years," the CEO told us. |
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"I have a tiny marketing budget. How can I leverage it for maximum impact?" |
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"How do we feature our practice groups without confusing our identity and our audiences?" |
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